Cornerstone Workflows
SPEED-TO-LEAD · CORNERSTONE WORKFLOWS

The first businessto respond wins the job.

78% of buyers go with the first company that gets back to them. Most service businesses respond hours later, if at all. Speed-to-Lead replies to every new inquiry in under a minute and keeps following up automatically until they book.

Book a Leak Audit →Get the Free Book
Done for you · Live in ~14 days · No contracts
app.cornerstoneworkflows.com/speed-to-lead
LEAD PIPELINE · LIVE
New web lead · Sarah M.
0:47 ago
REPLY SENT · 0:52
New inquiry · James T.
3 min ago
FOLLOW-UP #2 QUEUED
Web form · Priya K.
Yesterday
BOOKED ✓
AVG FIRST REPLY
< 1 min
LEADS FOLLOWED UP TODAY
12
BOOKINGS THIS WEEK
7
WITHOUT SPEED-TO-LEAD

The slow bleed.

  • Lead fills out your web form at 11am. You see it at 4pm.
  • By then they've already called three other companies and booked the first one who answered.
  • You reply anyway. They say "oh, we already found someone." Every time.
  • Your team has sticky notes and spreadsheets. Leads fall through the cracks weekly.
  • Fast response sounds like a priority. It never actually happens.
WITH SPEED-TO-LEAD

The first-mover advantage.

  • Lead submits a form. A personalized reply goes out in under 60 seconds.
  • If they don't respond, a follow-up sequence runs automatically, days later, multiple touches.
  • You get notified the moment they engage so you can step in and close.
  • Nothing falls through. Every lead is tracked from first contact to booked job.
  • Your team does nothing. The system handles every touch until they're on the calendar.

"Speed isn't just a competitive advantage. It's the single biggest factor in who gets the job."

HOW IT WORKS

Under a minute. Automatic. Every time.

From the moment a lead arrives to the moment they're on your calendar, here's what Speed-to-Lead does.

01
STEP 01 · CAPTURE

Every new inquiry is captured instantly.

Web forms, DMs, missed-call text replies, third-party lead sources, Speed-to-Lead monitors every entry point. The moment a new inquiry arrives, it's logged and the clock starts.

NEW LEAD
NAME
Sarah M.
SOURCE
Website contact form
SERVICE
HVAC tune-up
RECEIVED
11:02 AM
STATUSPROCESSING…
02
Hi Sarah, thanks for reaching out about your HVAC tune-up. We'd love to get you scheduled. What days work best for you?
Delivered · 11:02 AM · 58 seconds after inquiry
STEP 02 · RESPONSE

A personalized reply goes out in under 60 seconds.

The lead receives a message that includes their name, acknowledges what they asked about, and invites them to take the next step. It reads like you wrote it. Because we wrote it, before you ever went live.

03
STEP 03 · NURTURE

No reply? The system follows up, automatically.

Most leads don't book on the first touch. Speed-to-Lead sends a follow-up message at 24 hours, another at 72 hours, and a final nudge at 7 days, all personalized, all automatic, all running without your involvement.

SEQUENCE TIMELINE
ImmediateFirst replySENT
+24hFollow-up #1SENT
+72hFollow-up #2QUEUED
+7 daysFinal nudgeQUEUED
04
Sarah M. replied to follow-up #1NOW
"Yes, Thursday afternoon works!"
STEP 04 · CONVERSION

You get notified when they're ready. You close.

When a lead replies or clicks a booking link, you get an immediate notification. Speed-to-Lead has done the hard part, they're warm, they're engaged, and they're expecting to hear from you.

BY THE NUMBERS

What Speed-to-Lead changes.

The math on response time is brutal and well-documented. The advantage compounds with every minute you wait.

01 / 04
outcome
78%
of buyers choose the first responder
First-mover advantage in lead response
02 / 04
outcome
<1min
average first reply time
Sub-60-second response on every inquiry
03 / 04
outcome
7×
more likely to qualify a lead if contacted in under 5 minutes
Research across 1,000+ leads
04 / 04
outcome
21×
less likely to qualify if you wait 30 minutes vs. 5
The drop-off is exponential
CLIENT RESULTS

What changes when you respond first, every time.

Real outcomes from real operators. Industries used with permission. Numbers are actual, not rounded up.

ROOFING · MIDWEST
BEFORE
4–6 hr
Average lead response time
AFTER
< 1 min
First reply, every lead

"Speed-to-Lead changed everything. We used to follow up hours later. Now it's instant. We're closing jobs we used to lose before we could even call back."

Alicia M., Roofing Contractor
HVAC · SOUTHEAST
BEFORE
~30%
Of web leads receiving any follow-up
AFTER
100%
Of leads entered into tracked sequence

"We had no idea how many web leads we were just ignoring. Speed-to-Lead follows up on every single one. Our booking rate from web forms doubled."

Marcus T., HVAC Owner
LANDSCAPING · NORTHEAST
BEFORE
0
Structured follow-up process, we just hoped they'd call back
AFTER
4-touch
Sequence running on every new lead automatically

"Before this, if a lead didn't book on the first call we basically lost them. Now the system keeps following up until they do."

David K., Landscaping & Lawn Care
WHAT'S INSTALLED

Not software. A running system.

SPEED

Sub-60-second first reply

Every new inquiry receives a personalized reply before a minute has passed.

MULTI-SOURCE CAPTURE

Every entry point, covered

Web forms, DMs, missed-call replies, and third-party lead sources all feed into one system.

FOLLOW-UP SEQUENCE

Four touches. All automatic.

Leads who don't book immediately enter a 7-day follow-up sequence that runs without your involvement.

PERSONALIZATION

Their name. Their inquiry.

Every message references what the lead asked about. It reads personal because we configured it that way.

LIVE NOTIFICATIONS

You know the moment they're ready.

Real-time alert when a lead responds so you step in at exactly the right moment.

PIPELINE REPORTING

Full visibility on every lead.

Dashboard shows source, response time, follow-up status, and conversion for every lead in your pipeline.

THE FRAMEWORK

The Revenue Recovery MapTM$$

Eight questions every service business has to answer honestly. Every leak we close maps back to one of them.

Capture.Did we catch the call, form, text, chat, or inquiry whenever and however it came in, including after hours?
Respond.Did we get back to them while they still cared, or did we wait until they had already called someone else?
Convert.Did we make the next step obvious, easy, and safe enough for the customer to take it?
Follow Up.Did we stay with the opportunity until it was actually resolved, or did we quote once and go quiet?
Confirm.Did we protect the booked appointment, or did we let it turn into a no-show?
Prove.Did we collect the review, testimonial, photo, story, or proof that helps the next customer trust us before we ever speak?
Reactivate.Did we go back to the people who already know us, already trust us, and already paid us once?
Systemize.Or does every step above depend on one person remembering to do it?
DIRECT ANSWERS

The questions before
you sign.

Eight things owners ask before turning Speed-to-Lead on. Straight answers, no soft pedal.

08
QUESTIONS ANSWERED
≈14d
AVERAGE TIME TO LIVE
100%
MONEY BACK IF NO LEAK
01
Q · 01 OF 08

What counts as a "new lead"?

Any new inbound inquiry. Web contact form submissions, direct messages, missed-call text replies, and leads from third-party sources that we integrate with. We map every entry point on your audit call.

02
Q · 02 OF 08

What does the first reply message say?

We write the templates as part of setup. The message acknowledges the lead by name, references what they inquired about, and invites them to take the next step. You approve every template before we go live.

03
Q · 03 OF 08

How many follow-up messages does the sequence send?

By default, four touches over 7 days: an immediate reply, a 24-hour follow-up, a 72-hour follow-up, and a 7-day final nudge. Timing and content are fully adjustable.

04
Q · 04 OF 08

What if a lead books before all the follow-ups send?

The moment a lead books or opts out, the sequence stops automatically. No awkward follow-ups to people who already said yes.

05
Q · 05 OF 08

Does this work with my existing CRM?

We integrate with most major CRMs and scheduling tools. We confirm compatibility and handle the connection entirely during setup.

06
Q · 06 OF 08

Can I see all the conversations?

Yes. Every message thread is logged in your dashboard with full history, timestamps, and status.

07
Q · 07 OF 08

What if a lead says they're not interested?

Any opt-out response stops the sequence immediately. We also configure the system to detect and log disqualified leads so your pipeline stays clean.

08
Q · 08 OF 08

How is Speed-to-Lead different from just having someone monitor email?

Speed. A person monitoring email responds in minutes or hours. Speed-to-Lead responds in under 60 seconds, 24 hours a day, 7 days a week, to every lead simultaneously, without a single hire.

GET STARTED

Start responding first. Win more jobs.

Book a 30-minute audit. We'll map your current lead response gaps and show you exactly what Speed-to-Lead would recover.

30 minutes. No pitch.
If we can't find recoverable revenue, you keep the plan free
Most clients are live within two weeks of saying yes
STEP 1 OF 4

What kind of business do you run?

We tune the systems to your industry.