Cornerstone Workflows
REPUTATION ENGINE · CORNERSTONE WORKFLOWS

Your work is excellent.The internet doesn't know that yet.

Most service businesses do great work that goes completely unrecorded online. Not because customers were unhappy, because nobody asked at the right moment. Reputation Engine closes that gap permanently. Every completed job triggers a review prompt automatically, timed for the moment satisfaction is highest.

Book a Leak Audit →Get the Free Book
Done for you · Live in ~14 days · No contracts
app.cornerstoneworkflows.com/reputation-engine
4.6
CURRENT AVG RATING
+23
NEW REVIEWS · 30 DAYS
↑ 0.4
RATING CHANGE
REVIEW DISTRIBUTION · LAST 90 DAYS
5★
18
4★
4
3★
1
2★
0
1★
1

"Showed up on time, clean work, explained everything. Exactly what you want."

Thomas R. · Residential HVAC · 2 days ago
THE TENSION

Three numbers that decide whether you get the call.

I
87%
FIRST IMPRESSION ONLINE.

of buyers read online reviews before choosing a local service business. Your rating is the first impression, before they see your website, before they hear your voicemail, before they talk to anyone.

II
4.0
THE FLOOR FOR CONSIDERATION.

is the minimum star rating a buyer will consider. Below it, most people scroll past without clicking. The difference between 3.8★ and 4.2★ is not a number, it's whether your phone rings.

III
73%
THE ASK THAT NOBODY MAKES.

of satisfied customers would leave a review if someone made it easy. Nobody makes it easy. Your competitors aren't asking either, which means whoever starts first wins.

"A low rating is almost never a quality problem. It's a systems problem. You do the work. The record just doesn't exist yet."

HOW IT WORKS

Automated, personalized, perfectly timed.

The entire loop runs without any action on your part after setup. Here is what happens every time you complete a job, in four steps.

04
STEPS
0
MANUAL TASKS
~4hr
TO REVIEW POSTED
01
STEP 01 · TRIGGER

The job closes. The system wakes up.

The moment a job is marked complete, in your calendar, invoicing tool, or CRM, Reputation Engine receives the signal and begins. No manual step. No one on your team has to remember to do anything. The connection is built once during setup and runs from that point forward.

TRIGGER RECEIVED
Job complete · Thomas R. · Residential HVAC
Today, 2:47 PM
REVIEW REQUEST QUEUED
02
STEP 02 · OUTREACH

A message goes out at the right moment.

Timing is everything with review requests. Ask too soon and the customer hasn't had a chance to reflect. Ask too late and the feeling has faded. Reputation Engine sends the request at the optimal window, typically within a few hours of job completion, when satisfaction is at its peak. The message references the customer by name and the service they received.

Hi Thomas, thanks for choosing us for your HVAC service today. If you have 30 seconds, your review would mean a lot to us: [link]
Delivered · 6:12 PM
Done! Happy to help 👍
03
STEP 03 · RESULT

They leave a review. In their own words.

The customer clicks the link, lands on a clean page, and leaves a review from their own account in their own voice. There's no script, no pre-written text, no fabrication, just a well-timed ask that makes it easy for a happy customer to do something they were already inclined to do.

"Showed up on time, clean work, explained everything. Exactly what you want."

Thomas R.· Residential HVACPOSTED TO GOOGLE
04
STEP 04 · COMPOUND

One review becomes a pattern. A pattern becomes a ranking.

Google's local search algorithm rewards businesses that receive fresh reviews consistently, not businesses that have a high rating from two years ago. Reputation Engine runs on every completed job, every week. The reviews compound. Your average rating climbs. Your position in local search climbs with it. The businesses at the top of the map pack aren't lucky, they built a system.

RATING TREND · LAST 6 MONTHS
JanFebMarAprMayJun
3.8★ → 4.6★ in 6 months+61 reviews
TYPICAL OUTCOMES

Ninety days in, the numbers move.

Patterns we see across active accounts. We project realistic numbers for your business on your audit call, never inflated, never theoretical.

01 / 04
outcome
+0.6
Average rating improvement
Measured at 90 days post-installation
02 / 04
outcome
3–4×
Increase in monthly review velocity
Reviews per month vs. pre-installation baseline
03 / 04
outcome
72%
Of requests receive a click-through
Customers who open the link and land on the review page
04 / 04
outcome
<4hrs
Median time from job close to review posted
When the experience is still fresh

Outcomes vary by industry, job volume, and starting rating.

CLIENT RESULTS

What it looks like when the system turns on.

These are real outcomes from real businesses. Client names and industries are used with permission. Numbers are actual, not rounded up.

ELECTRICAL CONTRACTOR · MIDWEST
BEFORE · JAN
3.7★
11 total reviews, last one posted 4 months prior
AFTER · 90 DAYS
4.5★
29 new reviews · avg 3.2 per week

"We'd been at 3.7 stars for almost two years. I assumed we needed to do something complicated to fix it. Turned out we just needed to ask people, the right way, at the right time."

Kevin D., Electrical Contractor
LANDSCAPING · SOUTHEAST
BEFORE
4.1★
17 reviews, mostly from the first year of business
AFTER · 120 DAYS
4.8★
+44 new reviews in 4 months

"Our competitors had 200+ reviews and we had 17. It made us look small even though we've been operating for six years. Within four months we closed that gap significantly."

Michelle O., Landscaping Owner
PLUMBING · NORTHEAST
BEFORE
4.2★
0 new reviews in the prior 3 months, rating sitting still
AFTER · 60 DAYS
4.7★
+19 new reviews in first 60 days

"I knew our customers were happy, they told us directly. They just weren't saying it anywhere that new customers could see. This fixed exactly that."

Ray P., Plumbing Business Owner
WHAT'S INSTALLED

A complete, running system. Not a tool you manage.

TRIGGER SETUP

Connected to your job completion flow

We connect Reputation Engine to your calendar, CRM, or invoicing tool. The trigger fires automatically every time a job is marked complete. No manual step, ever.

MESSAGE DESIGN

Written for your business. Approved by you.

We write every outreach template, SMS and optional email, in your business voice. You review and approve before anything goes live. Nothing sends without your sign-off.

TIMING OPTIMIZATION

Sent when satisfaction is highest.

The request goes out at a configured window after job completion, not immediately, not a week later. The timing is optimized for the moment the customer is most likely to follow through.

FOLLOW-UP SEQUENCE

One ask isn't always enough.

If a customer doesn't act on the first message, a single follow-up goes out 48 hours later. After that, the sequence stops, we're persistent, not annoying.

PLATFORM TARGETING

Google first. Others available.

We send customers to your Google Business Profile by default, the highest-impact platform for local search. Additional platforms can be added based on your industry and market.

PERFORMANCE REPORTING

You see what's working.

A clean dashboard shows new review count, average rating trend, send rate, and click-through rate. Monthly summary delivered to your inbox. No login required if you'd rather not.

THE FRAMEWORK

The Revenue Recovery MapTM$$

Eight questions every service business has to answer honestly. Every leak we close maps back to one of them.

Capture.Did we catch the call, form, text, chat, or inquiry whenever and however it came in, including after hours?
Respond.Did we get back to them while they still cared, or did we wait until they had already called someone else?
Convert.Did we make the next step obvious, easy, and safe enough for the customer to take it?
Follow Up.Did we stay with the opportunity until it was actually resolved, or did we quote once and go quiet?
Confirm.Did we protect the booked appointment, or did we let it turn into a no-show?
Prove.Did we collect the review, testimonial, photo, story, or proof that helps the next customer trust us before we ever speak?
Reactivate.Did we go back to the people who already know us, already trust us, and already paid us once?
Systemize.Or does every step above depend on one person remembering to do it?
DIRECT ANSWERS

The questions before
you sign.

Eight things owners ask before turning Reputation Engine on. Straight answers, no soft pedal.

08
QUESTIONS ANSWERED
≈14d
AVERAGE TIME TO LIVE
100%
MONEY BACK IF NO LEAK
01
Q · 01 OF 08

Is this compliant with Google's review policies?

Yes. Every review is written and posted by the actual customer from their own account. We send a request and a link, the customer writes their review in their own words. Nothing is fabricated, generated, or auto-posted. The system is designed around earning genuine reviews, not manufacturing them.

02
Q · 02 OF 08

What if a customer is unhappy, will they leave a bad review?

Unhappy customers rarely respond to a polite review request, they either ignore it or they've already left a review on their own. The timing of the request (shortly after a completed job, not days later) naturally filters toward satisfied customers. That said, some negative reviews will happen. Our focus is on building enough genuine positive volume that individual negatives don't define your rating.

03
Q · 03 OF 08

How long until I see results?

Most businesses see new reviews within the first two weeks. The compounding effect, where your rating visibly improves and your local search ranking responds, typically becomes measurable within 60 to 90 days.

04
Q · 04 OF 08

What does the request message actually say?

We write the templates during setup. The message includes the customer's name, a reference to the service they received, and a direct link to leave their review. You review and approve every template before anything sends.

05
Q · 05 OF 08

Does it work if I don't have many customers yet?

Yes. Even with a low volume of jobs, consistent review requests from every completed job compound over time. The key is consistency, asking every customer, every time, automatically.

06
Q · 06 OF 08

What if I'm already at 4.5 stars, do I still need this?

Especially then. A 4.5 star rating with 12 reviews loses to a 4.3 star rating with 180 reviews in local search. Volume and recency matter as much as score. Google rewards businesses that receive reviews consistently, not just businesses with a good average from two years ago.

07
Q · 07 OF 08

Can I control which platform the review goes to?

Yes. We configure the destination during setup. Google Business Profile is the default. If there's another platform that matters more for your industry, we can redirect accordingly.

08
Q · 08 OF 08

Is there a contract?

No. All Cornerstone packages are month to month.

GET STARTED

Your rating should reflect the work you do.

Answer a few quick questions. We map your review gap, show you the numbers, and tell you exactly how Reputation Engine closes it. No pitch. No obligation.

Every audit is free
If we can't find recoverable revenue, you keep the plan free
Most clients are live within two weeks of saying yes
STEP 1 OF 4

What kind of business do you run?

We tune the systems to your industry.